Noche de Muertos

Noche de Muertos Festival is a cultural festival dedicated to keeping the ancient tradition alive by offering an authentic experience to celebrate and honor loved ones. This two day festival is held at Griffith Park. It offers live music, altar creations, workshops, and contests. Noche de Muertos Festival was created by a group of individuals interested in embracing and celebrating their Mexican roots and welcoming others to preserve the tradition. The festival will be debuting in November 2025. The goal of this project was to establish a brand identity, collateral, promotional website, festival poster, and an immersive experience to unite people interested in this Mexican tradition.